Innovation at Google: Testing your futures – quickly!

This is one of the slides from an excellent presentation by Patrick Copeland, head of innovation at Google; the title of the presentation is not particularly innovative, it goes as… Innovation at Google. I can’t say that any of the ideas he talks about is particularly new – i.e., “try to figure out what people *really* want as early as possible”, “test, iterate, get feedback, rinse, repeat” etc. But it is a very convincing story nevertheless. I personally found more useful a couple of slides in the beginning, about different modes of innovation; I am currently preparing my own slides, about ‘people-driven’ innovation, and could use his slides as an example (of thinking, that is).

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