Innovation practices in Google: Testing the futures – and doing it quickly!

This is one of slides from an excellent presentation by Patrick Copeland, head of innovation at Google; although the very title of the presentation is not particularly innovative (it goes as… Innovation at Google), the story is interesting, and also well presented. I can’t say that any of the points he talks about is also particularly new – i.e., “try to figure out what people *really* want as early as possible”, “test, iterate, get feedback, rinse, repeat”, “base you innovations on data rather than intuition” etc. But it is a very appealing story nevertheless, especially because it reveals, even if slightly, the inner kitchen of innovation in Google. In fact, I personally found more useful a couple of slides in the beginning, about different modes of innovation; I am currently preparing my own slides, about ‘people-driven’ innovation, and could use his slides as an example (of thinking, that is).

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