non-sign-sense

Another small, non-significant walk, and a few observations of the life of signs.  These two non-signs are interesting examples. They are signs and not signs at the same time. We can guess that they are road signs, but the exact meaning is not known to us from this side.

The next non-sign is also an interesting case, although of different nature. I think the very nature of ‘time’ is completely absent in classical semiotics, that tend to consider all these signs and signifiers in a completely time-less, always-and-ever-the-same kind of fashion. In this case this was the sign, but we don’t what of – now. Yet we still see the sign of its sign-ness, the fact that it is a trace of a sign, the ruins of sign.

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Flight Forum Walk

Another ‘small walk‘, this time we decided to go to the Flight Forum, a business area near the airport. But to get there, we have to cross few residential areas first, and we start discussing the new materials that are used for construction.

We are currently preparing a workshop for a company that makes laminate, not exactly the latest material, but still new, and also currently going through multiple innovations. Here, for instance, we see that laminated panes are used for exterior constructions (I was always thinking that laminate is too fragile and can be only used indoor.

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Future Signals

I mostly publishes here the Grand Stories, like the visit to a famous museum, or trip to an interesting city (or a carnival, for example). This is all good, but life is not only about Grand Stories, in fact, most of life happens somewhere in between those, and consists of unremarkable daily routines and activities.

I do try to capture these small ‘bits and pieces’, but rarely put them here. The pledge of this year is to try to do it more often. A bonus would be to also spot what we internally (within our ‘family business‘, that is) call ‘future signals’, examples of something that is already happening but far from mainstream – and yet having all the chances to become the ‘mainstream of tomorrow’.

Large solar panels that are ‘mushrooming’ on the roofs of the nearby houses could be one such example:

What part of the picture below can be called ‘the future of mobility’?

Or can we see this as a future of food?

The last picture requires some explanations: this is one of the latest campaigns of Albert Heijn, one of the largest Dutch supermarket chains, that started to distribute these tiny ‘pots’ for home gardens. They had been offered instead of more familiar ‘bonus stamps’. Basically, if a visitor was buying a certain amount of products in the store, he was offered a block with vegetables of herbs.

Carnival in Veldhoven

The annual week of craziness here in Brabant (it’s celebrated elsewhere too, for instance, in Belgium or in some areas in Germany, but in the north of the Netherlands.)  We’ve been shocked first, many years ago, while finding ourselves in the middle of this whirlpool, but got used to this festival with years (to the extent w are getting a bit bored with it by now). Nevertheless, we are coming to the main ‘tocht‘, or the demonstration in our small city.

Below are a few pictures from the edition 2015.

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Integrated Systems Expo in Amsterdam

The ISE 2015 in Amsterdam’s RAI was apparently the largest event of this kind so far, with almost a thousand exhibitors presenting their latest products and solutions, and nearly 60,000 visitors. I was able to attend only one day of the expo and of course didn’t manage to visit all the booths (and those I did I often didn’t have a chance to explore in details).

Nevertheless,  what I’ve seen was quite impressive, and indicative. Smart home and office solutions, IoT is on every stand, immersive and interactive multi-media environments (non only indoor but increasingly outdoor too), sophisticated digital signage systems, and much more.

There is no way to fit this all into any one posting, so this one is more like a stub, to say that there will be more reports from the exhibition.

Demo Day in Evoluon

I wrote about this event in my ‘professional blog’ already (see Demo Day Edition 2015), so there’s no point to copy here the same pictures. As always happens on such events, I am trying to capture not only the ‘main things’ but also small details, little thingies. For example, how people handle their various gadgets – smartphones, tablets, cameras etc.

Below are just a few examples with the phones:

I publish this B&W image to also show that used it my other (let’s say semi-professional) blog, +/- cea – you can find it there as the Feb 3 post.  Behind the cut few examples of the pictures ‘as is’

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