Exploring the futures of Social Media with InterDirect Network in Tallinn

This is cover slide of my presentation (in case of interest, the full pdf can be found on SlideShare – So called ‘Social Media’ – What do we do with it? What does it do with us? ) I made in Tallinn last week, at the spring gathering of the InterDirect Network. I was invited by the group to talk about the possible futures of the ‘Social Media’, and what it may mean for the DM (=’direct marketing’) industry (although as I learned, the industry is currently repositioning itself into a ‘dialogue management’ one).

But before talking ‘the futures’ I made a tour into the relatively distant past, bringing transformational approach of McLuhan into the conversation: the tools change us, and different us create another culture.

It was not, therefore, a usual story about millions of users, billions of clicks and quadrillions of connections (at least it was not only about that – you can’t entirely escape the quadrillions). Instead, I tried to talk about the impact these new media have already made on us, and what are possible societal and cultural shifts that are brewing as a result. The picture below is a short summary of the four major qualities I presented (they also group into two large themes, Omnipotent Me and Stigmergic System. I was worrying that this might be too high-brow and abstract for these very pragmatic folks, but no, the talk was apparently very well received (albeit called ‘overwhelming’).

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s